(Chicago, IL) – Sports Business Journal reports via Twitter that the classic Old Style beer brand will return to Wrigley Field after six months of uncertainty.
Anheuser-Busch InBev acquired exclusive marketing rights for the ballpark in a multi-year deal last fall but it didn’t apply to park beer sales. Still, the fate of Old Style became a national story with the brand’s parent company, Pabst, launching a “Keep Old Style in Wrigley” campaign that was still live as of Monday night.
It will be the brand’s 64th consecutive season at Wrigley.
Meanwhile, A-B InBev may add a giant Budweiser bottle to the right field section, according to this ChicagoNow piece. The author, Tom Loxas, shares a photo of a giant Coca-Cola bottle at the Giants’ AT&T Park as an indication of what the project could end up looking like.
No word yet on whether Cubs Concessions Manager, Levy Restaurants, will introduce more Goose Island beers into the mix this year indirectly due to the deal.
The Cubs’ home opener is set for April 4th against the Phillies.
(Longmont, CO) – Another promising year lies ahead for Left Hand Brewing Company, as the Colorado brewery continues to increase production and expand the Left Hand team. With the first quarter coming to a close, Left Hand has increased their staff from 85 to 90, including the hire of new Chain Sales Manager, Thomas Ruprecht. As Left Hand continues to expand production and distribution, Ruprecht will play a key role in assuring sales growth and developing partner relationships.
Formerly with New Planet Brewing (NPB), Thomas Ruprecht comes to Left Hand with intensive national industry experience. During his time with NPB, Ruprecht cultivated their chain sales program, expanding distribution and growing the NPB sales force. Joining the Left Hand team, Ruprecht will take on a similar challenge, capitalizing on chain growth opportunities for the Top 50 craft brewery. Coming off a 32% barrelage increase in 2013 with production of 65K bbls, Left Hand is striving for 30% sales growth in 2014. â€śAs Left Hand expands production capacity and explores new markets, solid chain relationships will be critical in sustaining our success.â€ť comments Ruprecht. â€śTogether with our distributor partners, weâ€™ll be working as a team with chains to identify and maximize...
(Cleveland, OH) – Great Lakes Brewing Company (GLBC), Ohioâ€™s most celebrated craft brewer of award-winning lagers and ales, announces its plan to expand distribution throughout the state of Pennsylvania. On March 31, 2014, GLBC will enter Northeast Pennsylvania with LT Verrastro Inc., and on April 7, 2014, GLBC will enter North Central Pennsylvania with Durdach Brothers, Inc. This two-phase rollout will fill gaps in GLBCâ€™s distribution territories throughout Pennsylvania. Deeper distribution in the state of Pennsylvania aligns with the companyâ€™s strategic growth plans.
Customers can expect to see GLBCâ€™s Year-Round family of beers in package and draft, as well as the GLBC Tasterâ€™s Pack (a sampler 12-Pack). The new market rollout will involve multiple customer appreciation events, meet-and-greets, tastings, and giveaways throughout the area.
GLBC currently serves 13 states and Washington DC. Founded in 1988 by brothers Patrick and Daniel Conway as the first craft brewery in the state of Ohio, GLBC is nationally known for its exceptional family of beers including Dortmunder GoldÂ® Lager, Eliot NessÂ® Amber Lager, Burning RiverÂ® Pale Ale, Commodore PerryÂ® IPA, and Edmund FitzgeraldÂ® Porter. Visit greatlakesbrewing.com/pennsylvania and follow @GLBCinPA on Twitter for exclusive updates and event announcements.
(Pembine, WI) – Black Husky Brewing shared the news this week that it’d be changing the name of Sproose Joose II IPA to just Sproose II IPA due to a trademark dispute with the makers of Joose. More below via Facebook…
The good people at Joose were kind enough to let us know that the name of our infamous beer Sproose Joose II IPA, was a little too close for comfort to the name of their fine product, Joose. They asked nicely that we please discontinue the use of Joose, and we are happy to oblige. After all, itâ€™s all about the SPROOSE, and we think that name alone says it quite nicely! So when you see SPROOSE on tap or on the shelf â€“ donâ€™t worry! Itâ€™s still the original, the iconic, the one and only Black Husky Sproose II IPA. Lothar did take issue with this, but we are doing our best to talk him down, so your help would be appreciated. Please no angry remarks or threats; Lothar has quite enough anger management issues without any encouragement.
Getting a cease and desist letter is a rite of passage.